| The Customer IS Always Right |
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Succeeding in the restaurant industry is a real challenge, especially when there are so many factors to consider, beyond just the taste and smell of the food that you serve. Everything from utility costs to advertising to staff training has to be considered, and each element has an impact on your bottom line. But while you may quibble over the cost of kitchen equipment, one thing you should never compromise on, and that's the quality of your staff. Because no matter how good your food is, and how stylish your restaurant appears, one miscue by your server or host can ruin the whole experience for the customer, the real boss of your restaurant. Just remember that the customer is coming to your establishment because you promoted an interesting product that caught their attention, and through advertising, word of mouth, or some other referral, that customer came to you because they anticipate a wonderful experience. But no matter how much time and preparation you put into the mood, the atmosphere, the appetizers, and everything else, if your waiter, waitress, or other customer service individuals don't treat the customers like kings, then they won't be returning, and very soon you will have an empty restaurant. The customer is always right, and your staff should be trained to be fully aware of that fact. Egos and attitudes must be left at the back door, because when they put on their uniforms, aprons, or jackets, their focus should be on the one thing that makes or breaks their business, the customer. When you decide to become a restauranteur, one of the first things you should do is hire the right people. Because if you don't, it won't matter if you serve the best steak in town, because no one wants to be treated less than princely when they go out for a meal. |


